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DESIGNER VIVIENNNE WESTWOOD TAPS INTO KENYAN TALENT

Kenya is a blessed country.And I mean really blessed,so much so that people from other countries and continents never want to leave.The talent that is here,is amazing,the people,well most of them, are friendly,helpful and full of talent. People come here for inspiration, relaxation, and even for the best scenes for international movies.That being said,lets take a more fashion oriented look,Vivienne Westwood.
      She is a British fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream. Why we are talking about her?Well her 2011 bag collection, dubbed ETHICAL AFRICAN COLLECTIONS features bags made in Kenya by Kenyan ladies..Yes you heard right.


  She was in the country in June this year,although not very many people knew about it. Her new collection
of course handmade has been produced in collaboration with The Ethical Fashion Programme. Using recycled materials from roadside advertisement banners and safari tents, each of the three designs have been hand crafted by marginalized communities of women such as single mothers, widows, HIV/AIDS victims and those living in extreme poverty.
 The Ethical Fashion Programme supports the work of over 7,000 women who live in conditions of extreme poverty but who have a strong desire to improve their lives. Through the programme’s extensive network, some of the poorest people in the world now have access to a job and income that subsequently benefits the entire community.




Yet beyond the benefit of earning an income – giving them the possibility to pay for school fees, medical care and other basic needs – all women involved in Vivienne Westwood’s Ethical Fashion Africa collection are empowered by the pride they take in their work and the new skills learnt.  One day, they hope to have their own companies and train the next generation of skilled workers, building the economy and raising the standard of living in Kenya.









    Vivienne Westwood’s Ethical Fashion Africa collection has a holistic approach that is 100% dedicated to supporting disadvantaged communities to improve lives.Dame Westwood’s involvement in the Ethical Fashion Programme allows thousands of women to support themselves and their families with a life-long trade.She has however made it very clear that this is not charity.
 Here are some of the bags.
This has to be my favourite
 


Adorable


Read more on Vivienne on her website and on the collection  at :http://www.viviennewestwood.co.uk/ and you'll also get a link to buy these bags for those interested.

God bless all those involved in the Ethical Fashion Programme.Its such a noble course.

Have a blessed day too,
Cynthia Mwangi.

2 comments:

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